Absolutely! A professional website is one of the smartest investments a small business can make. It boosts your online presence, builds trust, and attracts new customers. A well-designed site doesn’t just look good – it drives sales and strengthens your brand’s credibility.
In today’s digital world, having a website is no longer optional – it’s essential. Even a simple site can deliver real results, and the cost often pays for itself quickly by opening up new opportunities. If you’re serious about growth, a website should be a core part of your business strategy.
In the digital age, your website is often your first impression – and your best sales tool. Here’s why it matters:
Marketing power – Showcase your products and services 24/7 and reach a wider audience.
Customer connection – Engage visitors through contact forms, chat features, or calls to action.
Insights and analytics – Learn what your audience wants with real-time data and performance tracking.
Flexibility – Easily update your content to stay relevant and competitive in your industry.
Without a website, you risk losing not just customers – but also visibility, innovation, and growth potential.
Yes – and here’s why. Google Ads lets you start small and stay in control. You can set your budget, target the right audience, and optimise your campaign to get the most value out of every dollar spent.
Even with limited resources, properly optimised ads can drive traffic, generate leads, and boost sales. Smart targeting means you’re reaching people who are already interested in what you offer – leading to more clicks, more conversions, and more growth.
With the right approach, Google Ads can be a game-changer – no matter your budget.
A well-designed website should combine aesthetics with functionality, creating a user-friendly experience. Key elements to consider include:
A clear design and intuitive navigation that help users move through the site with ease.
Content tailored to your target audience to increase engagement and communication effectiveness.
Responsiveness — the ability to adapt to various mobile devices, which is essential today.
Optimisation for fast loading to reduce user frustration.
Basic SEO setup to improve visibility in search engines.
Security and regular updates to protect user data.
Easy contact options — such as a form, phone number, or email address — to build trust and ensure accessibility.
Depending on your business goals and industry, you may also want to include features like a blog, portfolio, booking system, or online store. Each of these should be thoughtfully implemented to support your online strategy and attract users.
A responsive website is a key aspect of modern web design. It automatically adjusts its layout and elements to fit various screen sizes — from desktops to smartphones and tablets. Flexible layouts, images, and interactive elements ensure a smooth user experience across all devices.
Responsive design also positively impacts SEO, as Google favors mobile-friendly websites, which can lead to better search rankings. With the increasing number of mobile users, investing in a responsive website is not just recommended — it’s essential for online success.
A mobile website is a separate version created specifically for mobile devices, often with a different URL (e.g., m.yoursite.com) and simplified features.
A responsive website, on the other hand, is a single version that automatically adapts to various screen sizes. It’s a future-proof solution recommended by Google, offering consistent content and layout across all devices. In most cases, responsive websites are the better choice.
The timeline depends on the project’s scope. Here are some typical estimates:
Simple one-page website: 7–14 days
Business website with more content: 3–4 weeks
Online store (e-commerce): 4–8 weeks
Final delivery time may vary depending on collaboration and how quickly materials are provided.
To ensure a smooth project process, the following elements are essential:
Content: company description, services, offerings, and contact details
Logo and graphics: I can help create these if you don’t have them
Color and style preferences
Multimedia: product photos, team pictures, or other visuals
If you’re missing some of these, I can help source or suggest suitable alternatives.
Not necessarily. You can provide your own photos for a fully personalised look. Alternatively, we can use free stock photo libraries offering a wide range of high-quality images.
If you prefer unique and professional visuals, I can help you find licensed stock photos or arrange a photoshoot with a photographer to match your brand.
No worries — I work in phases to avoid such situations:
- We begin with a briefing and consultation to understand your needs.
- I present a preliminary design to give you a clear idea of the final result.
- You can share feedback, and I’ll make adjustments to match your expectations.
This collaborative process gives you full control and ensures you’re happy with the final website.
Yes, absolutely. I build websites with ease of use in mind. If your site is on WordPress, you’ll receive admin access so you can update content yourself.
If you’re short on time, I also offer support and can make changes for you.
Beyond the base price for design and development, there may be additional costs, such as:
Domain and hosting fees
Licensed images or graphics (if needed)
Advanced features like an online store or third-party integrations
It’s important to clarify all potential costs at the start of the project to avoid surprises later on.
Of course! I’ll guide you through the process of choosing a domain and hosting provider that fits your needs and budget.
I’ll also handle the technical setup to make sure your website runs smoothly from day one, so you can focus on growing your business.
Yes! If your business operates internationally or targets audiences speaking different languages, I can set up a multilingual website.
I typically use tools like WPML or Polylang to manage translations efficiently and professionally.
Yes, every website I build includes essential SEO setup — proper heading structure, keyword optimisation, and image optimisation.
If you’re aiming for higher search rankings, I can offer additional SEO services, including Google Ads campaigns to help you reach a wider audience.
Definitely! I can add icons linking to your profiles on Facebook, Instagram, LinkedIn, and more.
You can also integrate a live feed from your social media, enable easy content sharing, and add communication tools like Messenger, WhatsApp, or live chat to boost user interaction.
Yes, I offer ongoing technical support after the project is complete. This includes:
Regular updates for WordPress and plugins
Backups to protect your data
Security monitoring to catch and fix issues early
Content updates and minor changes upon request
With my support, you can be confident your website will stay secure, up to date, and functioning properly over time.
Google Ads is an advanced advertising platform that allows businesses to display their ads not only in the Google search engine, but also on partner websites and YouTube. With this tool, you can effectively reach people actively searching for your products or services, increasing your chances of conversion. Additionally, Google Ads helps build brand awareness through a variety of ad formats, making it an ideal solution for businesses looking to grow their online presence and attract new customers.
Your marketing budget depends on your industry, competition level, and the goals you want to achieve. For example:
Local service campaigns typically range from €300 to €500 per month.
E-commerce campaigns often require €1000 to €2500 monthly.
Nationwide branding campaigns may start at €3000 and scale up depending on the scope.
A sufficient budget allows for the collection of meaningful data essential for campaign optimisation. A well-planned budget can significantly improve your marketing performance.
To launch a successful campaign, I’ll need a few key elements:
A landing page or e-commerce website to direct traffic.
Detailed information about your product/service and target audience for precise targeting.
An advertising budget to plan campaign actions effectively.
Access to a Google Ads account (if you don’t have one, I can help set it up).
The more I know about your business, the better I can tailor the advertising strategy to your needs. The more details, the more effective the campaign.
Google Ads allows precise targeting through:
Keywords that users type into Google Search.
Location targeting to show ads only in specific geographic areas.
Demographic filters like age, gender, and interests for better content relevance.
Device targeting (e.g., mobile vs. desktop).
Behavioral data and remarketing, which allows you to reconnect with people who have already visited your site.
These tools help ensure your ads reach people genuinely interested in your offer.
You may start seeing clicks and website visits within a few hours of launching a campaign. However, optimal performance usually requires 2 to 4 weeks of data gathering and adjustments. During this time, I monitor results and fine-tune the campaign to maximise return on investment.
We measure success using:
Clicks and conversions – actions users take after clicking your ad (e.g. purchase, form submission).
CTR (Click-Through Rate) – shows how often users clicked on your ad after seeing it.
CPA (Cost per Acquisition) – how much it costs to acquire a customer.
ROAS (Return on Ad Spend) – the return you earn for every dollar spent on ads.
I continuously analyse these metrics and optimise the campaign for better results.
Working with me means better performance and higher profitability. You’ll benefit from:
Lower CPC (Cost per Click) and higher conversions through expert optimisation.
Time savings — no need to learn the complexities of Google Ads yourself.
Continuous monitoring and improvements.
Professional reports that track results and guide smart decisions.
Together, we can create more effective and profitable advertising.
To grow brand recognition, we recommend using:
Display campaigns – visual ads across popular websites.
YouTube ads – videos reaching a broad audience.
Remarketing – re-engaging users who have already visited your site.
These strategies help users remember your brand and increase future conversion potential.
Yes! You’ll receive regular, transparent reports that include:
Campaign results (clicks, conversions, costs).
Insights and recommendations for the next period.
Optimisation suggestions.
Report frequency depends on your preference: weekly, bi-weekly, or monthly.
Yes! Google Ads gives you full control — you can pause, resume, adjust the budget, change your audience, or modify the ad content anytime. I also actively optimise the campaign, so if something can be improved, I’ll make the necessary adjustments.
- Google Ads are paid advertisements offering immediate visibility — your site can appear at the top of search results right after launching a campaign.
- SEO (Search Engine Optimization) is a long-term strategy that improves your site’s ranking in organic (unpaid) search results.
Yes! Google Ads allows you to reach potential customers exactly when they’re searching for your products or services, increasing site traffic and inquiries. Additionally, remarketing helps re-engage visitors who didn’t convert the first time, improving conversion rates and maximising your advertising investment.
Common issues include:
Poor keyword selection – targeting irrelevant terms wastes your budget.
Overly broad targeting – reaching everyone instead of your ideal customer reduces efficiency.
Lack of optimisation – running a campaign without adjustments leads to poor results.
Weak landing pages – even the best ad won’t work if your website is slow, confusing, or unattractive.
Avoiding these mistakes leads to better performance and higher ROI. With my support, your campaign will be set up for success!
RTB (Real-Time Bidding) is a model for buying advertising space in real time through auctions.
When someone visits a website, a lightning-fast auction takes place in the background — it all happens in less than a second!
Advertisers (i.e., companies that want to show their ads) compete for the opportunity to display their ad to that specific person.
The highest bidder wins, and their ad is shown.
This ensures that every ad reaches the most relevant audience at the right moment.
Choosing the right advertising format is key to achieving your business goals. Here are a few tips to guide you:
Define your objectives: Consider what you want to achieve — increasing brand awareness, generating leads, or retargeting users?
Understand your target audience: Identify where your customers spend time online to choose the most effective ad channels.
Test different formats: Don’t be afraid to experiment. Try social media ads, search engine ads, or programmatic campaigns.
Analyse results: Monitor campaign performance regularly to refine your strategy based on real-time data.
Work with professionals: If you’re unsure, partner with a marketing agency that can help you choose the best solution based on data and experience.
Retargeting is a marketing strategy that targets users who visited your website but didn’t complete a desired action (e.g., purchase or contact form).
It allows you to remind those users of your offer and encourage them to return.
Retargeting uses cookies or user identifiers to precisely serve ads based on interests and behaviors.
It helps boost conversions and build long-term customer relationships.
Yes! Tracking codes, such as those used with Google Tag Manager, are completely safe and essential to digital marketing strategies.
They allow you to analyze user behavior and optimise campaigns.
They don’t compromise website security — in fact, they enhance campaign effectiveness.
We also implement cookie consent mechanisms in compliance with GDPR regulations, ensuring legal transparency and user trust.
KPI (Key Performance Indicator) is a metric that measures campaign effectiveness.
Examples include:
CTR (Click-Through Rate)
Conversions (e.g., purchases, newsletter signups)
CPA (Cost Per Acquisition)
ROAS (Return on Ad Spend)
Your KPIs should match the specific goal of your campaign. The more clearly your goal is defined, the more accurately you can measure success.
Campaign success depends on its goals.
If you’re focused on brand awareness, key metrics include reach and viewability (whether the ad was actually seen).
If you’re focused on performance, you’ll want to track:
CTR (Click-Through Rate)
CPA (Cost Per Acquisition)
ROAS (Return on Ad Spend)
Viewability
CPCV (Cost Per Completed View – for video ads)
Analysing these KPIs helps us optimise your campaigns in real time and improve their effectiveness.
Results can often be seen within just a few days — increased traffic or conversions may show up quickly.
However, meaningful, measurable results typically come after 2–4 weeks, once we’ve optimized the campaign based on performance data.
Budget depends on your industry and business goals.
Here are general guidelines:
Local brand awareness campaigns: From €1000 to 3000/month
E-commerce/sales campaigns: From €4000 to €6000/month
Nationwide campaigns: At least €6000/month
Higher budgets enable faster data collection and campaign optimisation — resulting in better performance.
Yes! We can control where your ads appear by using allowlists and blocklists.
This gives you full control over ad placements — protecting your brand image and increasing campaign efficiency.
Absolutely. You have full control — you can pause, resume, change the budget, update the ad creatives, or adjust targeting anytime.
Plus, we continuously monitor and optimize the campaign, making improvements when needed to boost results.
Some common pitfalls include:
Poor audience targeting – Too broad or too narrow limits reach or effectiveness.
Lack of analysis and optimisation – Programmatic requires ongoing adjustments to perform well.
Weak ad creatives – Even the best targeting won’t help if the ad doesn’t capture attention.
No placement control – Without blocklists, ads may appear on low-quality or irrelevant sites.
Professional campaign management helps you avoid these mistakes and maximise your advertising potential.
Yes, we offer full post-launch support, including updates, monitoring, backups, and technical assistance.
We recommend regular updates (at least once a month) to ensure your website stays secure and functions optimally.
Yes, we’ll advise you on the best solutions tailored to your needs and handle the entire setup process for you.
We can implement SEO strategies, optimise your content, and launch effective Google Ads and programmatic campaigns.
Yes, we can implement Google Tag Manager and Google Analytics 4 to give you full insights into your campaign performance.
Yes, we can help create professional display and Rich Media creatives for your campaigns.
We don’t work on existing websites, as fixing them is often more time-consuming and expensive than creating a new, optimised site. We offer comprehensive solutions – modern, secure websites that are easy to scale and tailored to your needs.
You can reach us by email, phone, or through the contact form on our website – we’ll respond as quickly as possible.
You can use Google’s Tag Assistant tool or inspect your website’s source code to find the GTM snippet. We can also verify the implementation for you.
GTM lets you manage all your tags in one place, simplifies updates without modifying the website code, and helps improve your site’s performance.
Yes, we can configure custom events (such as button clicks, form submissions, or purchase tracking) based on your specific needs.
We create both static and animated display creatives as well as Rich Media formats tailored for Google Ads and programmatic campaigns.
Yes, we add proper UTM parameters and configure GA4 to accurately track and analyse the performance of your programmatic campaigns.
Yes, we implement Google Consent Mode to ensure data collection complies with GDPR and other privacy regulations.