Google Ads

Google Ads is an advanced advertising platform that allows businesses to display their ads not only in the Google search engine, but also on partner websites and YouTube. With this tool, you can effectively reach people actively searching for your products or services, increasing your chances of conversion. Additionally, Google Ads helps build brand awareness through a variety of ad formats, making it an ideal solution for businesses looking to grow their online presence and attract new customers.

Your marketing budget depends on your industry, competition level, and the goals you want to achieve. For example:

• Local service campaigns typically range from €300 to €500 per month.

• E-commerce campaigns often require €1000 to €2500 monthly.

• Nationwide branding campaigns may start at €3000 and scale up depending on the scope.

A sufficient budget allows for the collection of meaningful data essential for campaign optimisation. A well-planned budget can significantly improve your marketing performance.

To launch a successful campaign, I’ll need a few key elements:

• A landing page or e-commerce website to direct traffic.

• Detailed information about your product/service and target audience for precise targeting.

• An advertising budget to plan campaign actions effectively.

• Access to a Google Ads account (if you don’t have one, I can help set it up).

The more I know about your business, the better I can tailor the advertising strategy to your needs. The more details, the more effective the campaign.

Google Ads allows precise targeting through:

• Keywords that users type into Google Search.

• Location targeting to show ads only in specific geographic areas.

• Demographic filters like age, gender, and interests for better content relevance.

• Device targeting (e.g., mobile vs. desktop).

• Behavioral data and remarketing, which allows you to reconnect with people who have already visited your site.

These tools help ensure your ads reach people genuinely interested in your offer.

You may start seeing clicks and website visits within a few hours of launching a campaign. However, optimal performance usually requires 2 to 4 weeks of data gathering and adjustments. During this time, I monitor results and fine-tune the campaign to maximise return on investment.

We measure success using:

• Clicks and conversions – actions users take after clicking your ad (e.g. purchase, form submission).

• CTR (Click-Through Rate) – shows how often users clicked on your ad after seeing it.

• CPA (Cost per Acquisition) – how much it costs to acquire a customer.

• ROAS (Return on Ad Spend) – the return you earn for every dollar spent on ads.

I continuously analyse these metrics and optimise the campaign for better results.

Working with me means better performance and higher profitability. You’ll benefit from:

• Lower CPC (Cost per Click) and higher conversions through expert optimisation.

• Time savings — no need to learn the complexities of Google Ads yourself.

• Continuous monitoring and improvements.

• Professional reports that track results and guide smart decisions.

Together, we can create more effective and profitable advertising.

To grow brand recognition, we recommend using:

• Display campaigns – visual ads across popular websites.

• YouTube ads – videos reaching a broad audience.

• Remarketing – re-engaging users who have already visited your site.

These strategies help users remember your brand and increase future conversion potential.

Yes! You’ll receive regular, transparent reports that include:

• Campaign results (clicks, conversions, costs).

• Insights and recommendations for the next period.

• Optimisation suggestions.

Report frequency depends on your preference: weekly, bi-weekly, or monthly.

Yes! Google Ads gives you full control — you can pause, resume, adjust the budget, change your audience, or modify the ad content anytime. I also actively optimise the campaign, so if something can be improved, I’ll make the necessary adjustments.

• Google Ads are paid advertisements offering immediate visibility — your site can appear at the top of search results right after launching a campaign.
• SEO (Search Engine Optimization) is a long-term strategy that improves your site’s ranking in organic (unpaid) search results.

Yes! Google Ads allows you to reach potential customers exactly when they’re searching for your products or services, increasing site traffic and inquiries. Additionally, remarketing helps re-engage visitors who didn’t convert the first time, improving conversion rates and maximising your advertising investment.

Common issues include:

• Poor keyword selection – targeting irrelevant terms wastes your budget.

• Overly broad targeting – reaching everyone instead of your ideal customer reduces efficiency.

• Lack of optimisation – running a campaign without adjustments leads to poor results.

• Weak landing pages – even the best ad won’t work if your website is slow, confusing, or unattractive.

Avoiding these mistakes leads to better performance and higher ROI. With my support, your campaign will be set up for success!