At its core, programmatic advertising uses advanced algorithms to analyse user behavior and deliver targeted ads in real time. Here’s how it works:
- User Data Analysis – Algorithms assess online behavior to identify ideal audiences.
- Real-Time Bidding (RTB) – Ad spaces are auctioned in milliseconds, and your campaign bids automatically for the best placements.
- Cross-Platform Delivery – Ads appear across websites, mobile apps, YouTube, and connected TV.
- Continuous Optimisation – Campaigns are constantly refined based on performance data to ensure maximum effectiveness.
This approach makes advertising smarter, faster, and more relevant—benefiting both advertisers and users.
Programmatic advertising isn’t just for large corporations. Small businesses can also benefit significantly:
Programmatic advertising is fully compliant with GDPR and other privacy regulations. It adheres to key data protection principles to ensure user safety and trust:
Thanks to these safeguards, your campaigns are not only effective—but also legal, transparent, and respectful of user privacy.
All prices are net in EUR.
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RTB (Real-Time Bidding) is a model for buying advertising space in real time through auctions.
When someone visits a website, a lightning-fast auction takes place in the background — it all happens in less than a second!
Advertisers (i.e., companies that want to show their ads) compete for the opportunity to display their ad to that specific person.
The highest bidder wins, and their ad is shown.
This ensures that every ad reaches the most relevant audience at the right moment.
Choosing the right advertising format is key to achieving your business goals. Here are a few tips to guide you:
Define your objectives: Consider what you want to achieve — increasing brand awareness, generating leads, or retargeting users?
Understand your target audience: Identify where your customers spend time online to choose the most effective ad channels.
Test different formats: Don’t be afraid to experiment. Try social media ads, search engine ads, or programmatic campaigns.
Analyse results: Monitor campaign performance regularly to refine your strategy based on real-time data.
Work with professionals: If you’re unsure, partner with a marketing agency that can help you choose the best solution based on data and experience.
Retargeting is a marketing strategy that targets users who visited your website but didn’t complete a desired action (e.g., purchase or contact form).
It allows you to remind those users of your offer and encourage them to return.
Retargeting uses cookies or user identifiers to precisely serve ads based on interests and behaviors.
It helps boost conversions and build long-term customer relationships.
Yes! Tracking codes, such as those used with Google Tag Manager, are completely safe and essential to digital marketing strategies.
They allow you to analyze user behavior and optimise campaigns.
They don’t compromise website security — in fact, they enhance campaign effectiveness.
We also implement cookie consent mechanisms in compliance with GDPR regulations, ensuring legal transparency and user trust.
KPI (Key Performance Indicator) is a metric that measures campaign effectiveness.
Examples include:
CTR (Click-Through Rate)
Conversions (e.g., purchases, newsletter signups)
CPA (Cost Per Acquisition)
ROAS (Return on Ad Spend)
Your KPIs should match the specific goal of your campaign. The more clearly your goal is defined, the more accurately you can measure success.
Campaign success depends on its goals.
If you’re focused on brand awareness, key metrics include reach and viewability (whether the ad was actually seen).
If you’re focused on performance, you’ll want to track:
CTR (Click-Through Rate)
CPA (Cost Per Acquisition)
ROAS (Return on Ad Spend)
Viewability
CPCV (Cost Per Completed View – for video ads)
Analysing these KPIs helps us optimise your campaigns in real time and improve their effectiveness.
Results can often be seen within just a few days — increased traffic or conversions may show up quickly.
However, meaningful, measurable results typically come after 2–4 weeks, once we’ve optimized the campaign based on performance data.
Budget depends on your industry and business goals.
Here are general guidelines:
Local brand awareness campaigns: From €1000 to 3000/month
E-commerce/sales campaigns: From €4000 to €6000/month
Nationwide campaigns: At least €6000/month
Higher budgets enable faster data collection and campaign optimisation — resulting in better performance.
Yes! We can control where your ads appear by using allowlists and blocklists.
This gives you full control over ad placements — protecting your brand image and increasing campaign efficiency.
Absolutely. You have full control — you can pause, resume, change the budget, update the ad creatives, or adjust targeting anytime.
Plus, we continuously monitor and optimize the campaign, making improvements when needed to boost results.
Some common pitfalls include:
Poor audience targeting – Too broad or too narrow limits reach or effectiveness.
Lack of analysis and optimisation – Programmatic requires ongoing adjustments to perform well.
Weak ad creatives – Even the best targeting won’t help if the ad doesn’t capture attention.
No placement control – Without blocklists, ads may appear on low-quality or irrelevant sites.
Professional campaign management helps you avoid these mistakes and maximise your advertising potential.